The Balanced Scorecard
by - Nang Aye Aye Htun
What is the balanced scorecard (BSC) ?
- A balanced scorecard is a strategic management performance metric that helps companies or organizations identify and improve their internal operations to help their external outcomes. In other word, it is a management system that translates vision and mission of organization into actions.
- It measures past performance data and provides organizations with feedback on how to make better decisions in the future.
- It is developed by Professor Robert Kaplan, Harvard Business School and Dr. David Norton, a management consultant.
Organizations use BSCs to:
- Communicate what they are trying to accomplish
- Align the day-to-day work that everyone is doing with strategy
- Prioritize projects, products, and services
- Measure and monitor progress towards strategic targets.
The four perspectives of BSC
- Financial Perspective
- Customer Perspective
- Internal Process Perspective
- Learning and Growth Perspective
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